EMDC

I submitted a proposal for the 2011 South by Southwest Interactive Festival for a solo presentation entitled “How to Ensure a Diverse Tech Event.”

“Use of internet-based social media such as Facebook and Twitter can pose compliance risks for drug companies, experts agree.” — I’ll say this: Any time anyone who is employed by a drug (or device, or biotech) company opens their mouth, it’s a compliance risk. Regulated companies can and should use social media channels to market themselves instead of their products.

One of the features of the South by Southwest Interactive festival is that they allow the attendees and interested parties to help determine the programming. I’ve rated about half of the 2200-ish submissions. I’ll describe my rating process and my general impressions of this year’s Panelpicker.

“Including more content increases subscribers, which in turn increases the number of impressions you serve into your feed. Though you might think this will reduce clicks to your site, our experience has shown this isn’t always the case. Often, the audience reading your feed is a separate audience from those who visit your site, so we encourage you to monetize your audience of feed readers separately.” — Says Google. The monetary aspect of it is one thing, but the separation of your audience is the bigger issue, IMO.